Development of Animated Video MAPS as Expressed Breast Milk Management Education to Increase Exclusive Breast Milk Coverage

Dede Gantini, Maahira Kamila Khairunnisa Sutisna, Sariestya Rismawati

Abstract


The global exclusive breastfeeding rate currently stands at 48%, slightly below the 50% global goal for 2025. In Indonesia, although the coverage rate has improved to 74.73%, it remains considerably below the national target of 80%, as stipulated by national policy and Minister of Health Decree No. 450/Menkes/IV/2004. This study aimed to evaluate the feasibility of an educational medium: an animated video called MAPS (Manajemen ASI Perah Sehat), designed to enhance mothers' knowledge about expressed breast milk and support exclusive breastfeeding practices. The research employed a Research and Development (R&D) approach through six stages. The subjects were 10 breastfeeding mothers with infants aged 0–3 months, selected via purposive sampling. Evaluation instruments included expert assessment questionnaires and user trials.The validation results confirmed the medium's high feasibility: Media 93% and Material 97.2%. User testing yielded a score of 90.38%, while the small-scale product trial resulted in an excellent score of 98.3%. The conclusion is that the MAPS animated video is highly feasible to be used as an educational tool. It effectively enhances mothers' understanding of expressed breast milk management, thereby supporting the success of exclusive breastfeeding, especially for working mothers.

Keywords


Exclusive Breast Milk; Expressed Breast Milk; Animated Video.

Full Text:

PDF

References


UNICEF, WHO. Pekan menyusui sedunia [World breastfeeding week]. 2022; Available from: https://www.who.int/indonesia/id/news/detail/31-07-2022-world-breastfeeding-week--unicef-and-who-urge-greater-support-for-breastfeeding-in-indonesia-as-rates-decline-during-covid-19

Menteri Kesehatan Republik Indonesia. Keputusan Menteri Kesehatan Republik Indonesia Nomor 450/Menkes/SK/IV/2004 tentang pemberian air susu ibu (ASI) secara eksklusif pada bayi di indonesia. Jakarta: Kementerian Kesehatan Republik Indonesia; 2004.

Rosida L, Putri IM. Manajemen ASIP (ASI perah) mempengaruhi keberhasilan ASI eksklusif (studi kuantitatif pada ibu yang bekerja di instansi pemerintahan Kota Yogyakarta) [Expressed breast milk (EBM) management affects the success of exclusive breastfeeding (a quantitative study on working mothers in government institutions in Yogyakarta City)]. Jurnal Kebidanan Indonesia. 2020;11(1):79–89.

Azizah N, Wulandari DA. Upaya keberhasilan pemberian ASI eksklusif melalui edukasi dan pendampingan mulai kehamilan [The success of exclusive breastfeeding through education and assistance starting from pregnancy]. Jurnal Abdimas Indonesia. 2022;4(1):34–9.

Khumairoh K. Rancangan media audio visual tentang tanda bahaya kehamilan sebagai media promosi kesehatan untuk ibu hamil di Desa Langensari, Kota Banjar [Design of audio-visual media on danger signs in pregnancy as a health promotion tool for pregnant women in Langensari Village, Banjar City]. 2021;

Sugiyono S. Metode kuantitatif, kualitatif, and R&D (3rd Edition, 2021). Afabeta; 2021.

Lestari D. Faktor-faktor yang mempengaruhi perilaku masyarakat dalam memanfaatkan RTH putri kaca mayang Pekanbaru [Factors affecting community behavior in utilizing the putri kaca mayang green open space (RTH) in Pekanbaru]. Pekanbaru: Universitas Islam Riau. 2023.

Handayani LT. Pedoman dan standar etik penelitian dan pengembangan kesehatan nasional [National guidelines and ethical standards for health research and development]. The Indonesian Journal Of Health Science. 2018;10(1).

Sugiyono S. Metodologi penelitian kualitatif kuantitatif dan R&D. Bandung: Alfabeta. 2019.

Sinaga EW, Rambe NL. Peningkatan pengetahuan ibu dalam pemberian asi eksklusif pada bayi usia 0-6 bulan [Improving mother's knowledge in exclusive breastfeeding for infants aged 0-6 months]. Jurnal Ilmiah Pengabdian Kepada Masyarakat (Ji-SOMBA). 2021;1(1):14–9.

Dahliansyah D. Dampak ASI eksklusif [impact of exclusive breastfeeding]. Pontianak: Poltekkes Kemenkes Pontianak. 2022;

Apriansyah MR. Pengembangan media pembelajaran video berbasis animasi mata kuliah ilmu bahan bangunan di program studi pendidikan teknik bangunan fakultas teknik Universitas Negeri Jakarta [Development of animated video learning media for the building materials science course at the building engineering education study program, faculty of engineering, Jakarta State University]. Jurnal Pensil: Pendidikan Teknik Sipil. 2020;9(1):9–18.




DOI: https://doi.org/10.33992/jik.v13i2.4409

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Jurnal Ilmiah Kebidanan (The Journal of Midwifery)
Published by Midwifery Department of Health Polytechnic, Ministry of Health, Denpasar
Jl. Raya Puputan No. 11A, Renon, Denpasar, Bali
Phone: +62 812-3974-4087
Website: http://www.poltekkes-denpasar.ac.id/kebidanan//
Email: jikpolkesden01@gmail.com

ISSN: 2338-669X (Print)
ISSN: 2721-8864 (Online)
DOI : 10.33992/jik

"